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65. What do design teams need to consider when developing products for international markets?: Chui Chui Tan

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Manage episode 428141544 series 3006030
Content provided by Mike Green. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Green or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fit and customer uptake for what they're building? How can they better understand local market differences? What potential pitfalls should they watch out for?

You can find out more about Chui Chui's most recent book here.

You can also read the full Transcript.

Thanks for listening.

Mike Green

  continue reading

66 episodes

Artwork
iconShare
 
Manage episode 428141544 series 3006030
Content provided by Mike Green. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Green or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join me chatting with author and cultural expert Chui Chui Tan around researching and designing products for international markets. What do design teams need to consider to ensure the best cultural fit and customer uptake for what they're building? How can they better understand local market differences? What potential pitfalls should they watch out for?

You can find out more about Chui Chui's most recent book here.

You can also read the full Transcript.

Thanks for listening.

Mike Green

  continue reading

66 episodes

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