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Rapid Expansion of African Tech
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When we look at countries like the USA, China and even India, we can agree that containing a large population goes a long way in aiding tech companies in their pursuit of “Unicorn Status”. Being able to service a large customer-base without having to take multiple governments, laws and policies into consideration allows tech founders to expand their companies much easier, thus reaching the Unicorn phase quicker.
Barring the likes of Nigeria, Africa has within it a large number of smaller-sized countries, with relatively smaller populations. It is this very notion that sees many founders struggle to reach Unicorn Status by serving their own countries, and see a need for rapid expansion across the continent. This while having to consider different governments and the ways in which they operate, makes the idea of “Rapid Expansion” in Africa a considerably more difficult objective to achieve.
In this episode, we find out more about why even with a large continental population, tech companies find it difficult to expand, as we draw parallels between the African tech market and markets abroad.
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