40. Big vs small: the marketing difference

Unicorny

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6M ago 46:16

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In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups.

She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start-ups.

By embracing discomfort, pursuing growth, and learning from both successes and failures, Emma's story serves as an inspiration for all of us looking to get on in the volatile marketing business.

Her practical advice on understanding the balance between agility and stability, the importance of following the money, and the value of effective internal marketing and change delivers solid takeaways for both big businesses and start-ups.

If you're seeking to improve your adaptability to different marketing environments, this episode offers valuable lessons and practical strategies to enhance your skills.

About Emma Kriskinans

For the last fifteen years Emma Kriskinans has helped Founders, the C-Suite and Leaders grow their businesses. She has a strong entrepreneurial streak and thrives on purpose-driven initiatives, brand & community marketing, and change management.

Links

Full show notes: Unicorny.co.uk 

LinkedIn: Emma Kriskinans | Dom Hawes 

Website: Tyk

Sponsor: Selbey Anderson 

Episode outline

Differences Between Start-up and Enterprise

Emma's Start-up Journey

Attributes Needed for Marketers

Overcoming Impostor Syndrome

Embracing Risk and Learning from Failure

Lessons for Big Businesses from Start-ups

Lessons for Start-ups from Big Businesses

Internal Marketing

Agility vs. Stability Spectrum

Follow the Money

Joining a Start-up

Embracing Challenges and Learning Opportunities

The Many Faces of Marketing

Marketing as a Dynamic Practice

Key Takeaways for Marketers

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