26. "It’s a language model, stupid". How marketing should and shouldn’t use AI.

Unicorny

In this episode of the Unicorny podcast, Dom Hawes talk to Steven Millman, Global Head of Research and Data Science at Dynata.

The conversation focuses on the practical applications of AI in marketing and market research, including customer targeting, personalisation, and campaign optimisation.

Steven and Dom discuss recommendation systems, AI as a service vendors, and the future trends of AI in various industries. They touch on the importance of ethics, team dynamics, and the environmental impact of AI.

If you're interested in learning about the benefits and challenges of AI, as well as its potential impact on society, this episode is a must-listen. So, grab your earbuds and get ready to learn!

This episode is sponsored by Selbey Anderson.

About Steven Millman

Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout my career I have had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. I am presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where I lead a team of over 100 researchers and data scientists. I am a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.

Links

Full show notes: Unicorny.co.uk

LinkedIn: Steven Millman | Dom Hawes

Websites: Dynata |

Timestamped summary of this episode

00:01:23 - Cutting Edge Applications

00:04:13 - What is a Walled Garden?

00:08:12 - Benefits of Walled Gardens

00:10:56 - Leveraging AI Applications

00:13:51 - The Importance of Data Ownership and Walled Gardens

00:14:46 - Practical Applications of AI in Marketing

00:18:39 - AI for Optimizing Customer Revenue Conversions

00:19:45 - DriverTagsTM and Emotional Response

00:23:02 - AI in Predictive Analytics and Marketing Automation

00:27:36 - Privacy and Ethical Considerations

00:28:05 - DevOps Approach

00:28:49 - Celebrating Progress

00:29:23 - Future Trends

00:33:15 - Regulation and Transparency

00:36:15 – Further thinking

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy