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Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Perfect positioning: April Dunford's playbook for success
Manage episode 424168789 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning.
April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical nature of understanding the knowledge gap between existing customers and new prospects.
This episode provides actionable strategies for rethinking positioning to ensure your product is clear and compelling.
- Learn the five crucial components of effective positioning.
- Understand why traditional positioning statements are often inadequate.
- Discover how to identify and address gaps in your product positioning.
- Gain tips on creating a clear and compelling value proposition.
- Hear examples of successful repositioning strategies.
Don't miss these practical strategies to improve your product positioning and achieve market success. Listen now to elevate your marketing approach.
About April Dunford
April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.
Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.
April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.
Links
Full show notes: Unicorny.co.uk
LinkedIn: April Dunford | Dom Hawes
Website: April Dunford
Sponsor: Selbey Anderson
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
70 episodes
Share
Manage episode 424168789 series 3361976
Content provided by Dom Hawes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dom Hawes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning.
April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical nature of understanding the knowledge gap between existing customers and new prospects.
This episode provides actionable strategies for rethinking positioning to ensure your product is clear and compelling.
- Learn the five crucial components of effective positioning.
- Understand why traditional positioning statements are often inadequate.
- Discover how to identify and address gaps in your product positioning.
- Gain tips on creating a clear and compelling value proposition.
- Hear examples of successful repositioning strategies.
Don't miss these practical strategies to improve your product positioning and achieve market success. Listen now to elevate your marketing approach.
About April Dunford
April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.
Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.
April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market.
Links
Full show notes: Unicorny.co.uk
LinkedIn: April Dunford | Dom Hawes
Website: April Dunford
Sponsor: Selbey Anderson
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy
70 episodes
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Similar to Unicorny
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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