29. The unmissable playbook to max your influence as a marketer

Unicorny

Become a Key Person of Influence in your business 

We've got entrepreneur royalty in the house this week. Tune on to hear our host [Dom Hawes] talk to acclaimed author, Daniel Priestley, about his super successful thought leadership bible and playbook, Key Person of Influence (KPI).

Dom and Daniel talk personal branding and thought leadership in the digital age, with Daniel emphasising the need for professionals to establish themselves as key persons of influence in their field. He discusses the shift from functionality to vitality in the modern age, where qualities like disruption, humour, and the ability to enrol others in ideas become essential.

With engaging insights and key takeaways, this episode provides marketers and professionals valuable strategies to build their personal brand, embrace their entrepreneurial attitude, and succeed in the digital landscape.

If you're looking to establish yourself - or one of your colleagues - as a thought leader, this episode is a must-listen.  

About Daniel Priestley

Daniel Priestley is the co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia.

Daniel’s mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Daniel Priestley | Dom Hawes 

Websites: Dent Global | ScoreApp | Selbey Anderson 

Timestamped summary of this episode 

00:00:03 - Introduction

00:01:25 - The Evolution of Thought Leadership

00:03:24 - Daniel Priestley's Background

00:05:28 - The Inspiration Behind Key Person of Influence

00:08:25 - Vitality vs Functionality

00:13:19 - The concept of talent pools and personal brands

00:14:50 - The evolving view of organizations and careers

00:16:07 - The changing expectations of workers and the role of technology

00:18:04 - The role of technology in shifting society and organizing ourselves

00:27:03 - Enrolling People in New Ideas and Behaviours

00:28:16 - Pitching to Groups for Maximum Impact

00:29:23 - The Five P's Approach

00:31:57 - The Power of Partnerships

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