Data, sales, strategy: marketing's C-Suite blueprint for success

Unicorny

In this episode of Unicorny, Dom Hawes and marketing strategist Paul Worthington continue their examination of marketing's modern challenges. They tackle how to turn the overwhelming flood of data into a strategic advantage and discuss what it really takes to make an impact in the C-suite. Are you leveraging your data to its full potential? Let’s find out how you can sharpen your approach.

• Critique of dashboard metrics and the biases they introduce
• The importance of hypothesis-driven strategies over purely data-driven tactics
• Mastering the language of business and finance to elevate your role in the C-suite
• Re-evaluating the integration of marketing and sales to enhance strategic focus

Curious about transforming these challenges into opportunities for growth? Listen to this episode for actionable strategies that could redefine your approach to marketing leadership.

About Paul Worthington

Paul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era.

He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world.

Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly.

At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation.

Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams.

Links 

Full show notes: Unicorny.co.uk 

LinkedIn: Paul Worthington | Dom Hawes 

Website: Invencion

Sponsor: Selbey Anderson 

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