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48. Beyond Faster Horses (1 of 2): AI's Role in Disrupting Marketing
Manage episode 414022281 series 3450610
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Join Dom Hawes as he dives deep into the transformative role of AI in marketing with industry experts Steven Millman and Jonathan Harris. Discover the metaphorical shift from "building faster horses" to "creating cars," illustrating how AI is set to revolutionise business practices beyond mere efficiency improvements.
The trio discusses the potential of AI to replace traditional marketing processes with innovative models that drastically change how businesses interact with consumers.
Tune in to explore how AI is not just accelerating existing processes but creating entirely new pathways for value creation and strategic marketing.
About Jonathan Harris
Jonathan is the founder and CEO of Sub(x), a marketing technology provider that uses AI automation to drive revenue, growth and customer acquisition for digital subscription businesses.
A former investment banker at Morgan Stanley and Merrill Lynch, Jonathan launched and exited three previous businesses, and has 10 years’ experience in the application of data science in the marketing technology sector.
Sub(x) is transforming digital marketing using a proprietary self-learning AI autopilot, enabling businesses to optimise their online customer acquisition and revenue without the need for manual testing and experimentation.
About Steven Millman
Executive, Award-Winning Researcher/Data Scientist, Innovator, Inventor & Coffee Snob. Throughout Steve's career he's had a focus on quantitative/statistical analysis, survey design, research design, AI/ML, and other applied research techniques. Steven is presently serving as Global Head of Research and Data Science at Dynata, the world's sixth largest market research company where he leads a team of over 100 researchers and data scientists. Steven is a frequent speaker and author, multiple Ogilvy award winner, patent holder, and recipient of the prestigious Chairman's Prize from the Publishing & Data Research Forum. Steven serves as a member of the Board of Trustees for the Advertising Research Foundation, the ARF.
Links
Full show notes: Unicorny.co.uk
LinkedIn: Jonathan Harris | Steven Millman | Dom Hawes
Sponsor: Selbey Anderson
Episode outline
- The Role of AI in Marketing
- Moving from Process-Driven to Outcome-Driven
- Reimagining the Marketing Process
- Understanding AI Tools and Processes
- Identifying Recurrent Problems in AI Implementation
- Probabilistic Outputs and Input Quality
- Large Language Models and Data Quality
- Caution with Synthetic Data
- The Irrelevance of Presentation Layer
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