Amanda Groves From PLUS Capital

Unlimited Partners

Amanda Groves is a General Partner at PLUS Capital, leading the due diligence team and spending a majority of her time on structuring, sourcing, investor and client relations, and portfolio management. Amanda was named to the Forbes 30 under 30 list for venture capital in 2019. Amanda joined PLUS from J.P. Morgan, where she worked most recently on the LA-based investment desk. Amanda completed her bachelor’s degree at UC Berkeley in the Haas Undergraduate Business program, where she was also a D1 athlete with the Bear’s women’s soccer team. Outside of the office, she’s a member of national non-profit Jumpstart’s Southern California Advisory Board and serves as secretary and board member for the axeALS Foundation, a California-based nonprofit focused on encouraging research and raising funding and awareness for patient-centric treatment and cure of ALS. PLUS Capital is a full-service venture advisory firm for celebrities. They work with top-tier celebrities and their teams across entertainment, sports, and more to facilitate investments and equity-based partnerships in transformative businesses. By placing their celebrities with top entrepreneurs and venture-backed companies, they can help accelerate growth through financial and/or sweat equity - turning celebrities'​ influence into financial returns. Our conversation with Amanda discussed the following: Growing up in the Bay area, playing soccer for UC Berkeley "How did you become a hustler?" Finding a "badass chick" for a mentor at JP Morgan Meeting Adam Lilling and taking the job at PLUS How harnessing celebrity can be an efficient tool to try and create outsized returns Finding the overlap of interests, passions, and causes of their clients and celebrities BetterUp and Prince Harry, Shaun White Shaun White's discussion with BetterUp CEO, Alexi Robichaux SmartSweets Pachama How their deals work and co-investing The future of PLUS and scaling Links: Amanda Groves Linked In Thomas McGannon Linked In Betterup.com Smartsweets Pachama Shaun White's discussion with BetterUp CEO, Alexi Robichaux UP Pod Twitter UP Instagram UP Youtube