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Creative Catalogue Marketing #1
Manage episode 381560938 series 3057778
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Throughout this podcast we will go through some strategies and techniques to help you shine light on your back-catalogue.
Highlights
→ Old music is always new music to someone who’s acquainted with it for the first time
→ Kate Bush’s “Running Up That Hill” got a second life when being re-introduced on Stranger things, and picked up on TikTok!
→ Keep being creative about introducing your entire catalog
→ Look on your new releases as part of your entire curation process
→ Your Superfans are the ones to be found in your back catalog, they are the ones who’re walking a mile with you
→ Catalog Marketing is Storytelling - which is focused on the long term brand building
* Relevant Links:
* A third of Spotify’s weekly Top Songs are now catalogue tracks — Music Ally
* 7 Predictions for the Music Industry in 2023 — Okayplayer.com
* “Catalog’s share of the consumption pie rose to 72.2% from 69.8% in 2021 while current music’s share fell from 30.2% to 27.8% over the same time period. Catalog total album consumption shot up 12.9% to 703.9 million while current total album consumption was up fractionally to 270.9 million.” — InsideRadio.com
* Spins Page examples:
* Utilize catalogue exposure towards a new release
* Create your Spins page - https://bit.ly/3IF4nN9
* Special Discount for Spins CCMSPIN30
* Join the Songcards Beta Program - https://beta.songcards.io/
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com
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