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Creative Catalogue Marketing #5
Manage episode 381560934 series 3057778
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→ Every piece of your catalog is a part of your story, that’s why you should look at one release as one episode from your entire story
→ Storytelling through creating themed playlists, double down on niches of fields of interests or music styles
→ Playlists are a great way to “release” your old music in-between releases
→ Utilise your music through your interests
* Utilise artworks for playlists / Social media shows (e.g. on IG live, Twitch, etc..) there’s a branding opportunity in playlists
* Find other elements, interest or causes you relate to that your music can be identified throughout as well, and leverage it into storytelling
* Collaborate with influencers who are identified with fields of interests your music can relate to
* Create interactive challenges such as Midjourney representation for your music as part of your storytelling
→ Podcasting - Channel that contributed to your storytelling. A natural way to give natural context in which your music exists, as well as a great way to derive content into all your channels.
Example for Storytelling with Spins page: Music inspiration behind release (Kutiman); Roadtrip towards festival (Grounded)
* Create your Spins page - https://bit.ly/3IF4nN9
* Special Discount for Spins CCMSPIN30
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com
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