Fashion With a Purpose: How a Ghanaian Entrepreneur Is Thriving in a Male Dominated Shoemaking Industry with Edna Frimpong

Unlocking Africa

Episode 130 with Edna Frimpong who is an award-winning entrepreneur who is making remarkable strides in the shoemaking business. Affectionately called the "shoemaker girl," Edna is breaking barriers and inspiring others to pursue their passions, regardless of societal norms.
Edna's journey as an entrepreneur began while she was a student at Adonten Senior High School. She had always been interested in fashion and started making slippers as a hobby. However, as she began to receive positive feedback from her peers and family, Edna realised that she could turn her passion into a viable business.
With this realisation, Edna co-founded Ahofade, a popular classic fashion brand in West Africa that specialises in creating unique and affordable made in Ghana designs from Ghanian fashion designers. What started as a small-scale operation has since grown into a successful enterprise, with Edna gaining global recognition as a talented and innovative shoemaker, fashion designer, and entrepreneur.
What We Discuss With Edna

• Edna's inspiration to pursue a career in the shoemaking industry, especially being a woman in a male-dominated field.
• How has Edna used her background in public relations and communications to craft her unique story and build her brand?
• What motivated Edna to write her recently released book, "The Shoemaker's Girl?"
• How does Ahofade support local entrepreneurs in the fashion industry and help them grow their businesses?
• What is the importance of mentorship and coaching in empowering the next generation of African entrepreneurs?

Did you miss my previous episode where I discuss Trust, Metrics, and Impact: A Blueprint for Success in Africa’s 2024 Startup Economy? Make sure to check it out!
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Connect with Terser on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu
Connect with Edna on LinkedIn at Edna Frimpong, and Twitter (X) @EdnaFrimpong7

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