John Briggs | Exchange Value, Avoid Burnout and Drive Cash Flows

Unlocking Business Growth - exploring achievements, challenges and what's interesting

John Briggs became an accountant because he really loved accounting. But he grew to dislike the traditional CPA time billing model where clients pay for inflated billable hours. So he created a service where clients pay only for valuable service received, and clients can access a broad portfolio of services. Incite Tax has a high focus in micro-gyms, but serves a diverse clientele.

John implements the Profit First system in many of his clients. It is an effective method to manage business growth and avoid burnout that results if they have run the equivalent of a business marathon yet have nothing to show, and continue to struggle.

The methodology to “spend the money on paper” before the actual spend, replaces the hope and pray business strategy with conscious effort. The success was clearly demonstrated in John’s gym clients during the pandemic - those who had been running Profit First had runway and survived the lockdowns. Many did also work with business mentors to create online services for a little extra cash flow to make it through. Those new to the methodology joined many who did not apply Profit First and went out of business.

John’s clients also enjoy the value of having a guide to extract reality from the tax myths. Their guide counsels them to manage cash well (which includes paying the correct tax only), maintain profitability, and use the correct reserves to attain their growth.

Tune in to hear about:

• How or why do most business owners diligently follow Parkinson’s Law with cash.
• An excellent case study - excess entrepreneurial optimism guaranteed insolvency.
• Business advice for inflation and the great resignation.
• And more.

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