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Forging Social Impact through Advertising with Rana Komar of Weber Shandwick
Manage episode 251314620 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns– including a project with Excedrin that aimed to increase empathy for migraine sufferers.
40 episodes
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Manage episode 251314620 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rana’s beginnings in non-profit work have informed over 20 years of her work in advertising. In this episode, she shares insights about how the way we absorb content has transformed communication from an afterthought to a core part of every business, and what’s next for an industry that’s constantly changing. Rana also shares how she’s worked with companies to deliver socially impactful ad campaigns– including a project with Excedrin that aimed to increase empathy for migraine sufferers.
40 episodes
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Similar to Unlocking Innovation
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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