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Meeting Consumers Where They Are with Julie Smolyansky of Lifeway
Manage episode 221878251 series 2441689
Lifeway – In 2002, Julie Smolyansky took over her Lifeway Foods, becoming the youngest female CEO of a publicly held firm at just 27. Since then, she’s grown the company from $12 MIllion to over $120 Million. On this week’s episode she shares the fascinating story behind Lifeway’s foundation, the revelation she had while running the London Marathon that disrupted the baby food space, and how she managed to market a 2,000 year old Russian staple to the US market.
40 episodes
Manage episode 221878251 series 2441689
Lifeway – In 2002, Julie Smolyansky took over her Lifeway Foods, becoming the youngest female CEO of a publicly held firm at just 27. Since then, she’s grown the company from $12 MIllion to over $120 Million. On this week’s episode she shares the fascinating story behind Lifeway’s foundation, the revelation she had while running the London Marathon that disrupted the baby food space, and how she managed to market a 2,000 year old Russian staple to the US market.
40 episodes
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