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Meeting Consumers Where They Are with Julie Smolyansky of Lifeway
Manage episode 221878251 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lifeway – In 2002, Julie Smolyansky took over her Lifeway Foods, becoming the youngest female CEO of a publicly held firm at just 27. Since then, she’s grown the company from $12 MIllion to over $120 Million. On this week’s episode she shares the fascinating story behind Lifeway’s foundation, the revelation she had while running the London Marathon that disrupted the baby food space, and how she managed to market a 2,000 year old Russian staple to the US market.
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Manage episode 221878251 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lifeway – In 2002, Julie Smolyansky took over her Lifeway Foods, becoming the youngest female CEO of a publicly held firm at just 27. Since then, she’s grown the company from $12 MIllion to over $120 Million. On this week’s episode she shares the fascinating story behind Lifeway’s foundation, the revelation she had while running the London Marathon that disrupted the baby food space, and how she managed to market a 2,000 year old Russian staple to the US market.
40 episodes
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Similar to Unlocking Innovation
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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continue reading
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continue reading
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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