It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Taste Evolution: Igniting Change in the Beverage Industry with Sofia Colucci of Molson Coors Beverage Company
Manage episode 256289733 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Molson Coors Beverage Company – “I don’t take it for granted that things will work out… you have to be ready to pivot,” says Sofia Colucci,VP of Innovation at Molson Coors Beverage Company (formerly MillerCoors). She is responsible for transforming the beer giant’s innovation approach during a time where more and more consumers are looking for hard seltzers and other novel products. On this week’s episode, Sofia explains how she has managed to shift from the traditional, while keeping consumer needs at the forefront.
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Manage episode 256289733 series 2441689
Content provided by EX3 Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EX3 Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Molson Coors Beverage Company – “I don’t take it for granted that things will work out… you have to be ready to pivot,” says Sofia Colucci,VP of Innovation at Molson Coors Beverage Company (formerly MillerCoors). She is responsible for transforming the beer giant’s innovation approach during a time where more and more consumers are looking for hard seltzers and other novel products. On this week’s episode, Sofia explains how she has managed to shift from the traditional, while keeping consumer needs at the forefront.
40 episodes
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Similar to Unlocking Innovation
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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