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AI's Role in Shaping Authentic Brand Narratives - Oliver Yonchev, CEO at FlightStory

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Manage episode 444449997 series 3506399
Content provided by Oana O. Leonte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oana O. Leonte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.

We cover:

  • Using AI for better brand storytelling
  • Integrating AI into creative processes
  • Balancing AI efficiency with authenticity
  • Ethical concerns in AI-generated content
  • Responsibilities of brands and platforms in AI disclosure
  • Future innovations in marketing driven by AI and human creativity

Timestamps:

(00:00) - AI in Marketing and Brand Storytelling

(09:27) - Navigating AI Ethics and Policies

(18:17) - Nurturing Super Fans for Brand Loyalty

(33:07) - Skills and Structures for Future Marketing

(47:56) - Fostering Innovation in Marketing Industry

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 444449997 series 3506399
Content provided by Oana O. Leonte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oana O. Leonte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Oliver Yonchev, CEO at FlightStory, discusses AI's impact on marketing.

We cover:

  • Using AI for better brand storytelling
  • Integrating AI into creative processes
  • Balancing AI efficiency with authenticity
  • Ethical concerns in AI-generated content
  • Responsibilities of brands and platforms in AI disclosure
  • Future innovations in marketing driven by AI and human creativity

Timestamps:

(00:00) - AI in Marketing and Brand Storytelling

(09:27) - Navigating AI Ethics and Policies

(18:17) - Nurturing Super Fans for Brand Loyalty

(33:07) - Skills and Structures for Future Marketing

(47:56) - Fostering Innovation in Marketing Industry

Follow me on LinkedIn:
https://www.linkedin.com/in/oana-leonte/

Sign up to elevate your marketing with Unmtchd. :
www.theunmtchd.com

  continue reading

37 episodes

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