Harpreet Singh - Bees, Honey, and Nature Cycles
Manage episode 317208273 series 3302281
Harpreet Singh is the founder and owner of Muscle Honey. He has planted hives over the east coast of Australia. When he’s not a beekeeper, he’s a full-time finance business partner. In this week’s episode, we unpack bee facts, coping with grief, viral tiktoks, and how stress is vital to growth.
Connect with Harpreet
Website https://www.musclehoney.com.au
Instagram https://www.instagram.com/muscle.honey/
Tiktok https://www.tiktok.com/@musclehoney?
00:00 Intro
02:17 How muscle honey started
05:07 Tiktok viral videos and ASMR
08:05 Starting an organic farm
10:15 Harpreet on resilience and grief
13:56 Working solo on muscle honey
16:15 Marketing from spoon to mouth
17:36 The 2019 Australian bushfires’s impact on the hives
21:29 Stress is key to growth
26:11 The queen and the collective colony
31:46 Getting stung by bee and bee traits
34:07 A bee’s typical day
36:47 Learning from bees
38:08 Bee travel and orientation flights
40:22 Myths about bees
41:57 Brand integrity
44:37 Outro
24 episodes