Why Short-Term Hacks Don't Lead To Long-Term Wins with Eric Siu

Unscalable

Eric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness.

In this episode, Eric talks about:

• How he famously bought his agency for $2
• Why he tries to view business with a long-term lens
• How he evaluates investment opportunities
• Whether SEO is still relevant
• The future of advertising
• How to stand out in an incredibly crowded market
• The marketing channels that have led to his biggest successes

Plus, Eric shares the secret he uses to scale his content production across so many different channels.
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Mentioned on the show

• MicroAcquire
• The Snowball: Warren Buffet and the Business of Life
• Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
• HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company
• The Messy Marketplace: Selling Your Business in a World of Imperfect Buyers
• Agile M&A: Proven Techniques to Close Deals Faster and Maximize Value
• Eric on The Pump Podcast
• People Analyzer

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Eric is an incredibly successful marketer, investor and businessman. He is also the chairman of the agency, Single Grain and has worked with companies such as Amazon, Uber and Salesforce. Eric hosts two podcasts, Marketing School with Neil Patel, and Leveling Up.

Order Eric's new book at Leveling Up or connect with him on Twitter and Instagram.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me