Episode 15: How do search engines work? (feat. Matt Diamante)

Unspun

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Google and other search engines are an essential part of digital life. There's so much information online that we need help finding what we need. But that search doesn't give you all the information or even necessarily the best information. In this week's UnSpun, Dr. Sturg runs down the research on internet search and she and Search Engine Optimization (SEO) expert Matt Diamanté from Ontario's Hey Tony Agency go through what businesses will do to be at the top of the page when you search.

Also, Dr. Sturg talks about the Fallacy of Composition - where excellent NBA players working together became a disappointing Olympic team.

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