UN 285 - YPulse. Gen Z’s Most Authentic Brands.

Up Next with Gabriella Mirabelli

In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers.

Takeaways include:

• Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the past year, from July to July, giving us a snapshot of how authentic brands were perceived during that time.
• Components of Brand Authenticity: Authenticity, as Anastasia explains, is multifaceted. It primarily hinges on a brand being true to its personality, which includes traits like honesty, transparency, and a genuine passion for their products.
• Notable Brands and Rankings: The interview shares the top five ‘most authentic’ brand rankings in North America as well as the top five in Western.
• Tips for Authenticity on a Budget: Practical advice for marketers on a budget. Engaging authentically on social media, understanding platform cultures, and ensuring consistent messaging can all enhance brand authenticity.