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UN 316 - YPulse. Understanding Young Consumers & Gaming.
Manage episode 419752956 series 1254976
Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.
110 episodes
Manage episode 419752956 series 1254976
Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.
110 episodes
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