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Sports and fan engagement

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Content provided by Deloitte US. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte US or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?

Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.

  continue reading

74 episodes

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Sports and fan engagement

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Manage episode 224841934 series 1553905
Content provided by Deloitte US. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Deloitte US or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fan engagement is key to driving fans to stadiums and convincing them to spend billions annually on their favorite teams. But engaging virtual fans is an entirely different ballgame. What can sports organizations do to better engage fans—no matter where they watch?

Amy Choyne, CMO of the US Tennis Association, and Pete Giorgio, Deloitte’s US Sports practice leader, joined us at CES 2019 to discuss how sports teams and leagues can unlock value by better understanding end-to-end fan preferences.

  continue reading

74 episodes

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