))
Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
Manage episode 430103098 series 3578340
Content provided by Nils Borgböhmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nils Borgböhmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Summary
In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the need for businesses to ask the right questions and consider the goals and target audience when crafting their digital experiences. The conversation touches on topics such as shorter attention spans, the abundance of content on the internet, and the ongoing nature of UX design. Overall, the conversation highlights the importance of user experience in building a successful brand.
Chapters
00:00 Introduction and Overview
02:29 Understanding the Concept of UX Design
05:12 Crafting a Unique Brand Experience
07:28 The Role of Problem-Solving in Design
10:48 Prioritizing the User Experience for Brand Success
23:06 The Importance of User Experience
25:39 Crafting a Good User Experience
27:36 Adapting to Changing Factors
30:25 Asking the Right Questions
34:10 Dealing with Shorter Attention Spans
38:25 The Challenge of Increasing Content
10 episodes
Share
