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Applied Series: Fashion Stores of the Future with Fit:Match, Cappasity & ShowcaseX
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Building Tech Better Retail Experiences
Joining Von N. Ruzive and Peter Jeun Ho Tsang, co-authors of Fashion Tech Applied, are Hillary Littleton, Head of Marketing at FIT:MATCH, Elina Minina, CBDO at Cappasity, and Charles Wilders, CEO at Showcase X, to discuss how retail experiences are being augmented by technologies. The panel unpacks how tech like 3D modeling, AI, and augmented reality are reconfiguring the online and offline retail experiences. From creating your digital twin to find that impeccably fitting garment, to the role of AR holograms in building consumer trust, and why it's a combination of tech that will be make better shopping journeys.
Fashion Stores of the Future
The panel shares invaluable insights from extensive R&D, proving that the success of tech in fashion hinges on solving genuine customer pain points and providing a shopping experience that feels personal and powerful. We confront the real struggles brands face, from budgetary restraints to the steep learning curve in harnessing these technologies. The episode looks into a future where your shopping journey might be led by your smartphone, and we unravel how generational shifts are leading brands to recalibrate for a tech-savvy audience. What does your fashion store of the future look like?
This episode was originally recorded as a webinar on LinkedIn live.
Find out out about guest speakers in the links below:
- Hillary Littleton from FIT:MATCH
- Elina Minina from Cappasity
- Charles Wilders from Showcase X
*EXCLUSIVE OFFER* -20% discount for podcast listeners on the printed or ebook of Fashion Tech Applied. Purchase your copy at Springer here using the discount code*: 08cWPRlx1J7prE
*Offer ends end June 2024
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Chapters
1. Applied Series: Fashion Stores of the Future with Fit:Match, Cappasity & ShowcaseX (00:00:00)
2. Fashion Tech Innovations and Insights (00:00:03)
3. Innovative Retail Technology and Online Shopping (00:04:55)
4. Challenges of Tech Innovation Implementation (00:10:19)
5. Technology in Fashion Retail Preferences (00:16:19)
6. Enhancing Customer Experience With Technology (00:26:05)
54 episodes
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