Artwork

Content provided by Beyond Form. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beyond Form or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Founder Series: USA & Fashion's Aftercare Opportunity with Chelsea van de Kamp

31:40
 
Share
 

Manage episode 382456532 series 3331402
Content provided by Beyond Form. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beyond Form or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Everything Repair and Care
Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption.
The USA's Aftercare Opportunity
The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future.
Find out more about Chelsea's research contacting her on Linkedin.

Support the Show.

--------
The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

  continue reading

Chapters

1. Exploring Fashion Repair and Care Opportunities (00:00:04)

2. Care and Repair in Fashion Importance (00:11:45)

3. Opportunities for Sustainable Fashion (00:24:58)

4. Stella McCartney's Clever Care Approach (00:30:46)

54 episodes

Artwork
iconShare
 
Manage episode 382456532 series 3331402
Content provided by Beyond Form. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Beyond Form or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Everything Repair and Care
Chelsea’s favourite wardrobe pieces evoking nostalgia is what sparked her interest in prolonging the life of her fashion products. But the USA's underdeveloped repair and care market seems to be still in the stone ages, causing multiple friction points for the everyday American consumer. Chelsea wanted to find out why this is. We'll be analyzing the demographic trends that are causing this uprising, especially among Generation Z, the problem with 'mom & pop' stores, and numerous concrete examples of brands that are leading the "repair revolution", an increasingly important aspect of our clothing consumption.
The USA's Aftercare Opportunity
The golden state of California (Chelsea's home and the subject of the research) offers a fascinating case study in how lifestyle can be fused into a desired aesthetic, opening a vista for businesses willing to adopt an aftercare model. We dissect the critical role of garment repair services in reducing environmental harm and maximizing our apparel value, and why there are high rejection rates of clothing items from resale platforms. Finally, we ponder on how the unification of various tech platforms can build a more sustainable fashion future.
Find out more about Chelsea's research contacting her on Linkedin.

Support the Show.

--------
The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io

  continue reading

Chapters

1. Exploring Fashion Repair and Care Opportunities (00:00:04)

2. Care and Repair in Fashion Importance (00:11:45)

3. Opportunities for Sustainable Fashion (00:24:58)

4. Stella McCartney's Clever Care Approach (00:30:46)

54 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide