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Navigating the Chinese Fashion Market with Jimmy Robinson & PingPong Digital
Manage episode 386250228 series 3331402
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Navigating Challenges in China's Digital Landscape: Brand Localization
Join Jimmy Robinson, CEO of Ping Pong Digital, as he navigates China's unique digital landscape shaped by the Great Firewall. We explore the evolution of the Chinese Internet, emphasizing its mobile-centric growth, prominently characterized by app-based infrastructure. Jimmy takes us through the challenges faced by Western brands, emphasizing the need for authentic localization and the imperative to resonate with the local audience. He emphasizes the importance of understanding cultural nuances, embracing local platforms, and the art of crafting authentic narratives tailored to Chinese consumers.
The Fashion Digital Marketing Tech Stack
We focus on the 'Tech Stack' that fashion brands should use when developing a story for the Chinese market. Shedding light on the country's experimentation with metaverse technologies, VR fashion shows, and its pioneering role in adopting innovations, Jimmy predicts a forthcoming demand for authenticity and moral stances, particularly from the emerging Gen Z and Alpha consumer base.
Listen to PingPong Digital's podcast, 'Insight China' here.
Connect with Jimmy on Linkedin: www.linkedin.com/in/jrr87
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The show is recorded from Beyond Form, a venture studio building & investing in fashion tech startups with ambitious founders. We’d love to hear your feedback, so let us know if you’d like to hear a certain topic. Email us at hello@beyondform.io. If you’re an entrepreneur or fashion tech startup looking for studio support, check out our website: beyondform.io
Chapters
1. Navigating the Chinese Fashion Market with Jimmy Robinson & PingPong Digital (00:00:00)
2. Chinese Fashion Market and Digital Tactics (00:00:02)
3. Entering Chinese Fashion Market for Brands (00:13:40)
4. China's Role in Digital Storytelling (00:22:15)
5. Favorite Platform for Campaign Launch (00:28:50)
54 episodes
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