How To Get Started With YouTube Marketing

VidAction Podcast

Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials.

CHAPTERS:
00:00 INTRO - How to get started with YouTube marketing.
00:04 Fail fast.
00:45 Define your own success metrics.
02:25 Short form video.
03:48 Ask yourself this question.
04:52 Know, like, and trust factors.
08:14 Earning their business.
08:55 Who we are.
09:46 YouTube ads.
12:06 Study your calendar.
16:25 Trendjacking and Google Trends
17:48 Example: Alix Earle and Airbnb.
19:15 Example: Panda Dad.
20:01 Simple video equipment tips.
20:36 Editing videos on your phone.
20:49 Shelly's iMovie Made Easy course - https://imoviemadeeasy.com/
21:21 Logitech Brio 4K webcam - https://amzn.to/44jMwnR
22:58 Audio Cleanup with Adobe Enhance - https://podcast.adobe.com/enhance
23:42 Basic Microphone: Audio-Technica AT2020USB+ https://amzn.to/3PMipAP
24:21 Finding your best topics.
25:50 Organizing your topics.
26:42 Canva Magic Write https://www.canva.com/magic-write/
27:54 Thumbnail factors.
29:52 Thumbnail photos and facial expressions.
33:42 Who to hire first to help with YouTube.
39:04 Filtering through job applicants.
41:09 Batch production.
41:44 Prompting your viewers and community.
42:21 Video publishing frequency.
43:53 OUTRO
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HOSTS: The Video Marketing Podcast is hosted by:
- Dane Golden - VidAction.tv
- Shelly Saves The Day - ContentMinis