Yvonne Brennan - Director of MarComms - RBH Hospitality Management

Views From the Deckchair

On the Views From the Deckchair podcast this week I was very lucky to sit down with Yvonne Brennan the superstar that heads up Marketing and Communications for RBH Hospitality Management the company that manages over 70 Hotels in the UK covering many IHG, Marriott, Hilton, Accor and independent brands. Yvonne has been Described as someone who truly gets ‘how marketing helps to solve business problems, creates new opportunities and the activities needed to impact the bottom line’ and in this podcast you really will see why. Yvonne truly is a delight to speak to. We cover: - Elevating brands through great content - What makes a compelling story - The importance of consistency - Embracing new marketing technology - The science of review response. Their previous mistakes and what they’ve done about them - Setting yourself up for excellence through the RBH marketing academy - Leveraging the power of tourism boards - On property marketing is it a collective responsibility? - Where will loyalty move in the future. Why unique experiences will continue to beat point burning for room nights within loyalty programs. - The opportunities and challenges in the next 12 months - Possible skill shortages of Brexit and what the means for business - The power of a phenomenal training program - How hospitality can open the door to the world This podcast is worth your time as you put into action your hotel marketing strategy for this year. Understand what Yvonne and her team at RBH Hospitality Management are focussing on in the short term and how they are going deep on training to support their future.