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Content marketing 101
Manage episode 341176601 series 3105307
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Content marketing?
What is it?
Blogs, Podcasts, and Videos can all be used in Content marketing. The Idea behind this approach is to fill a destination website with material that is both attractive to people and a google search.
What fills the site up is your "Content" and how it is written/recorded and how much Value is in it for your Ideal client/customer will make it attractive and drive traffic.
This can be done in two styles, Short term high search volume for a narrow window of time... or Evergreen or long term value. I suggest that you use both, but lean heavily on the evergreen if you want to build up a passive income and have a positive ROI. (return on investment)
As always feel free to email me at Robin@northernvistasphotography.com
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