S01E13 - Paradox Beer Company and Jeff Airman
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Join us this week as we walk through our first episode of our beer, cider, and distillery small business series
In this conversation, we'll discuss PARADOX BEER COMPANY with JEFF AIRMAN anndddddd:
- Why authenticity is so important in the micro-brewery space
- How agility and pivoting on market forces can help save and even increase business
- Why building customer experience is imperative in building a brand
- Why IPAs are the 20 y/o white man's version of the pumpkin spice latté
- How staying true to your mission surpasses economic difficulty
- Why strong customer feedback improves your product
- and so much more!
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