Navigating 2024: Industry Trends & Top Tips for Engaging Customers

Virtual GM - A Hotel Management Podcast

Podcast Description: Season 2, Episode 13 of the Virtual GM Podcast

In this insightful episode of the Virtual GM Podcast, Meagan and Cody Adent from the Vibrant Team dive into the top hospitality industry trends of 2024. From booking pace and booking window dynamics to rate strategy and the ever-evolving role of OTAs like Expedia and Booking.com, this episode is packed with the latest insights you need to stay ahead in the game.

Episode Highlights:

• Booking Pace: Understanding current booking trends and how they affect your property's operations.
• Booking Window: Adapting to shifts in how far in advance customers are booking.
• Rate Strategy: Crafting a competitive pricing strategy that maximizes revenue without sacrificing occupancy.
• OTA Insights: Navigating the benefits and challenges of working with OTAs in 2024.
• Marketing Strategy: Implementing effective plans that resonate with today’s travelers.

But that’s not all! We wrap up the episode with 4 Tips to Best Engage Interested Customers:

1. Compelling Offer: Using pop-ups for length-of-stay promotions to capture attention.
2. Consistent Contact with Past Guests: Leveraging emails, texts, and return guest promotions to keep your property top of mind.
3. Retargeting: Utilizing platforms like Meta for retargeting to convert interest into bookings.
4. Strong Team on Phones: Ensuring your team is equipped to close sales from inquiries, and discussing the value of using a secret shop service like BluePrint Creations to assess and improve phone interactions.

Whether you're a boutique hotel owner, VRBO manager, Airbnb administrator, front desk staff, or anyone in the hospitality industry, this episode is packed with actionable insights and expert advice.

Join us for an engaging and informative session, blending business acumen with witty banter, relatable anecdotes, and plenty of laughs. Produced and distributed by Vibrant Management, Virtual GM is your ultimate resource for all things hospitality. Tune in, elevate your game, and don’t forget to visit us on our website for more resources and support.

Produced by Vibrant Management – helping hoteliers and vacation rental managers thrive in the modern world.

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