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Always-on Digital Audience Engagement – Kees Henniphof - Virtually Anything Goes Podcast
Manage episode 407756820 series 3494819
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Always-on digital audience engagement is the holy grail of digital marketing. Audiences search for and consume content 24/7/365. Companies that don’t provide the opportunity for audiences to engage around the clock risk losing their prospective customers to the competition.
What role does AI play in this? And how do you create a content ecosystem that can serve audiences in this way? What do you need to consider and what makes this approach successful?
In this episode of the Virtually Anything Goes podcast, host Lev Cribb talks to Kees Henniphof (VP Marketing at Chili Publish) about these questions and more. Having together built ServiceNow’s EMEA Webinar Program as part of an Always-on Campaign and Lead Generation Engine, Kees and Lev discuss how marketing has changed over the past decade and consider what is important in today’s digital marketing strategy.
Also check out our related article “How We Built An Always-On Digital Engagement Ecosystem Centred Around Webinars”: https://www.webinarexperts.com/latest-publications/how-we-built-an-always-on-digital-engagement-ecosystem-centred-around-webinars/
Find and listen to this episode in audio on your favourite podcast platform.
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