The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How Do Stories Shape Reality?
Manage episode 251673915 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves in order to achieve self-awareness and joy. You'll find a ton of inspiration and fresh perspectives.
What you will learn?
- What is the most common roadblock clients need help rewriting painful stories?
- How does the end-to-end story-rewriting process work?
- What is the visual storytelling strategy to change the story’s meanings or resolution from negative to positive? What are the mental and physical reminders you use?
- In marriage therapy, there are naturally two conflicting stories that create a gap where a negative reality is born. How do you meld distinct stories from “my story” to “our story”?
- Can you share success stories to illustrate your process?
- What are your top 3 tips marketers could take to improve their reality and their customers’?
And much more!
Watch this episode on Youtube: https://youtu.be/91kdQDbKTLU
Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-do-stories-shape-reality
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Order Shlomi Ron's new book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
Share
Manage episode 251673915 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewrite painful stories their clients tell themselves in order to achieve self-awareness and joy. You'll find a ton of inspiration and fresh perspectives.
What you will learn?
- What is the most common roadblock clients need help rewriting painful stories?
- How does the end-to-end story-rewriting process work?
- What is the visual storytelling strategy to change the story’s meanings or resolution from negative to positive? What are the mental and physical reminders you use?
- In marriage therapy, there are naturally two conflicting stories that create a gap where a negative reality is born. How do you meld distinct stories from “my story” to “our story”?
- Can you share success stories to illustrate your process?
- What are your top 3 tips marketers could take to improve their reality and their customers’?
And much more!
Watch this episode on Youtube: https://youtu.be/91kdQDbKTLU
Learn more about our guest on VSI blog: https://www.visualstorytell.com/blog/how-do-stories-shape-reality
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Order Shlomi Ron's new book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
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Similar to Visual Storytelling Today
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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