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How to Use Sponsored Films to Drive Brand Purpose?
Manage episode 307407028 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
Watch the video recording of this episode:
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
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Manage episode 307407028 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the backstory behind J&J's brand purpose, how she brought J&J's brand purpose with the award-winning 5B sponsored film, her top 3 tips - and much more.
Watch the video recording of this episode:
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
https://www.visualstorytell.com/blog/how-to-use-sponsored-films-to-drive-brand-purpose
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com
To learn more about visual storytelling, Order Shlomi Ron's book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
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Similar to Visual Storytelling Today
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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