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Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Harness the Power with User-Generated Content?
Manage episode 186052452 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter.
In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness its power with visual storytelling. UGC marketing falls under earned media where 93% of consumers find UGC to be helpful when making a purchasing decision (source: Adweek). Why? User generated content is more authentic, and believable than official brand content. It offers unbiased customer perspectives. This humanizing effect builds trust with audiences and drives engagement.
About our guest
Our guest, is Tim Sae Koo, CoFounder, and CEO at Tint, which is a platform that helps brands aggregate, curate and display any social media feeds anywhere they want. With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing.
In this episode, Shlomi talks with Tim about:
- Why knowing how to drive user generated marketing is a must-have in today's overcrowded attention economy?
- How to create an effective user generated marketing strategy, leveraging visual storytelling?
- What are the best examples of leveraging UGC marketing as part of a larger visual storytelling strategy?
- How do you measure the success of a UGC marketing program?
- What are simple UGC marketing tips marketers could apply to their business today?
Read our guest's blog post about this topic on VSI Blog:
http://bit.ly/2vpKGUe
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Looking for a custom Visual Storytelling program for your company? Learn more at www.visualstorytell.com.
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
54 episodes
Share
Manage episode 186052452 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the last 50 years, the amount of ads and brand content we get exposed to on a daily basis has increased from 500/day to ~5000/day. This growing information overload, coupled with decreasing attention spans required marketers to figure out new ways to break through the clutter.
In this episode, we'd like to talk about the drivers for the rise of user generated (UGC) marketing and how to harness its power with visual storytelling. UGC marketing falls under earned media where 93% of consumers find UGC to be helpful when making a purchasing decision (source: Adweek). Why? User generated content is more authentic, and believable than official brand content. It offers unbiased customer perspectives. This humanizing effect builds trust with audiences and drives engagement.
About our guest
Our guest, is Tim Sae Koo, CoFounder, and CEO at Tint, which is a platform that helps brands aggregate, curate and display any social media feeds anywhere they want. With so much marketing noise out there today, people are turning to real people they trust, not ads. That's why over 5,000+ brands like the United Nations, Krispy Kreme, Loews Hotels, Nestle, and LeanIn have turned to TINT to provide them a robust platform that allows them to incorporate their authentic customer content into the heart of their marketing.
In this episode, Shlomi talks with Tim about:
- Why knowing how to drive user generated marketing is a must-have in today's overcrowded attention economy?
- How to create an effective user generated marketing strategy, leveraging visual storytelling?
- What are the best examples of leveraging UGC marketing as part of a larger visual storytelling strategy?
- How do you measure the success of a UGC marketing program?
- What are simple UGC marketing tips marketers could apply to their business today?
Read our guest's blog post about this topic on VSI Blog:
http://bit.ly/2vpKGUe
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Looking for a custom Visual Storytelling program for your company? Learn more at www.visualstorytell.com.
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
54 episodes
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Similar to Visual Storytelling Today
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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