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A Lesson On Doing It Anyway with Katie Keating

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Manage episode 303148959 series 2663095
Content provided by Kim Kuhteubl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kim Kuhteubl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.

TOPICS DISCUSSED IN THIS EPISODE:

  • Katie’s journey to forming Fancy.
  • At the time Katie got into advertising, only 3% of Creative Directors were women.
  • Why Katie decided to quit her well-paying agency job to gain more control over her career.
  • The hardest thing about starting your own agency, according to Katie.
  • Why women are faced with “aging out” of their careers as they get older.
  • Is the female competition still a thing?
  • The article Katie wrote about women over 40 that went viral, and the response it received.
  • How women can harness their purchasing power to affect the kind of change that they want to see in the world.
  • 80% of women make the household purchasing decisions.
  • Women’s resistance when talking about money and finances.
  • How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?
  continue reading

59 episodes

Artwork
iconShare
 
Manage episode 303148959 series 2663095
Content provided by Kim Kuhteubl. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kim Kuhteubl or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.

TOPICS DISCUSSED IN THIS EPISODE:

  • Katie’s journey to forming Fancy.
  • At the time Katie got into advertising, only 3% of Creative Directors were women.
  • Why Katie decided to quit her well-paying agency job to gain more control over her career.
  • The hardest thing about starting your own agency, according to Katie.
  • Why women are faced with “aging out” of their careers as they get older.
  • Is the female competition still a thing?
  • The article Katie wrote about women over 40 that went viral, and the response it received.
  • How women can harness their purchasing power to affect the kind of change that they want to see in the world.
  • 80% of women make the household purchasing decisions.
  • Women’s resistance when talking about money and finances.
  • How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?
  continue reading

59 episodes

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