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Siri Searches for Scale
Manage episode 295150612 series 2899472
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Siri supporters have long lamented the absence of a robust Siri-driven smart home ecosystem (not to mention the similar lack of a 3rd-party voice app marketplace). Although Siri was the first major voice assistant to debut, its ubiquity is rooted in its presence on smartphones rather than its availability in other devices . However, Apple has taken note and is actively trying to position itself as a rival in the smart home with its introduction of the original HomePod speaker and newer HomePod mini. Now rumors are hinting at Apple’s development of a hybrid TV set-top box and speaker and smart display. This week, the company announced that later this year, third-party devices will be able to integrate Siri. With these smart home milestones, it’s clear that Apple is trying to expand its position in the voice assistant market.
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