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S08E12 Marketing Students on Reframing Negative Portrayals of Migrant Workers
Manage episode 363193035 series 3475589
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PART I: #InvisibleHeroes Team
(02:46) Why Singapore?
(07:23) A pronged strategy: Social media + cultural fairs + employee engagement
(09:34) Scaling migrant workers stories on social media
(12:50) The power of cultural fairs in making human connection
(16:04) Breaking down silo’s across employees through mentoring
(20:15) The importance of branding and messaging to tell stories effectively
PART II: #NFTs Team
(24:29) What are non-fungible tokens (NFTs)?
(26:13) How to connect NFTs, art, and migrant workers
(27:45) The disruptive potential of NFTs
(29:55) Artists uptake of NFTs
(33:36) Using NFTs to elevate migrants’ stories
(35:52) A London showcase - an arts and migrant hub
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