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The Case for Sneakers as an Investment, and How StockX is Invigorating the Footwear Market
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Yeezys, Air Jordans, and other trendy sneaker brands are making a strong case to be a part of investors' portfolios. The emergence of companies such as StockX is pushing up the value of sneakers in the resale market and major footwear players including Nike and Adidas are benefiting from the cultural buzz and increased shelf-life of their products. We spoke with Jesse Einhorn, Senior Economist at StockX, and John Kernan, Managing Director at Cowen, about the rise of StockX, top sneaker trends, the investment potential of sneakers as an asset class, and whether Nike should buy StockX.
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