Manage episode 229095704 series 2151306
You know it: Stella McCartney does the eco things first. Whether it’s making all things green super-cool, proving non-leather accessories can compete with traditional animal leather in the luxury market, or bringing the circular fashion conversation mainstream, this fashion brand leads the way.
So who makes all this happen? There’s McCartney herself, of course - the designer is a visionary greenie. But no woman is an island. Claire Bergkamp has her back.
Meet Stella McCartney’s Worldwide Sustainability & Innovation Director. A self-confessed fibre nut, Claire started out as a costume designer in LA before switching lanes to study sustainability in London. There, she found her calling.
Six years ago Claire joined the Stella McCartney brand to head up sustainability; she was a team of one. Today she runs a team based in London and Italy. Her work is disruptive and tend-setting - from rethinking traditional supply chains to working with startups on new circular materials, Claire is changing the way fashion is produced. And she’s lovely too.
Notebooks at the ready, there’s so much to learn in this Episode.