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Content Strategy with Austin Gunter

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Manage episode 153194769 series 1083946
Content provided by BlogTalkRadio.com and Warren Whitlock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Warren Whitlock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Austin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress. His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team. Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit. Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.
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175 episodes

Artwork
iconShare
 
Manage episode 153194769 series 1083946
Content provided by BlogTalkRadio.com and Warren Whitlock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BlogTalkRadio.com and Warren Whitlock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Austin Gunter is a Social Architect, Content Marketer and Community Builder for Startup companies, including being the Manager of Content & Community for WPEngine, a managed hosting platform for WordPress. His role is to be the Community Face of the company, which means he has customer conversations from the “pre-sales” questions on social media channels, to developing relationships with customers long-term for potential biz dev opportunities. He travels and speaks at lots of conferences, and brings customer feedback to the product team. Along the way, he has developed content marketing strategies. He analyzes and develops content and product narratives that can drive messaging on social media, online communities, and product marketing. He believes in developing trust online over time, and bending over backward to maintain the trust. He believes that the best marketing on the planet is the kind of marketing that finds out a potential customer’s real needs early and is willing to tell them they *shouldn’t* buy your product if they’re a bad fit. Previously he spent time as a marketing consultant, a Product Manager for the likes of Dell and AMD. He turned down a job offer at Google after spending almost 2 years at a startup accelerator / incubator called Tech Ranch Austin. There he was responsible for bringing 120 tech startups into the program and helping them validate their ideas and grow. 10-15 of those companies are doing rather well, either funded and growing, or successfully bootstrapping and profitable.
  continue reading

175 episodes

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