Turn Adversaries into Allies with Bob Burg

Warren Whitlock

Can you really, systematically and consistently get the results you want from others while making them feel genuinely good about themselves, about the process, and about you? Our guest says, “Absolutely!” Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It's been a best seller on The Wall Street Journal and BusinessWeek lists, and has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s been translated into 21 languages and is his fourth book to sell over 250,000 copies. He believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet. Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as a member of the Board of Directors of Furry Friends Adoption and Clinic in Jupiter, Florida.