010: Catalyst Mastermind Summit Recap w/ Rogue Water

Water In Real Life

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The H2duO recap the Catalyst Mastermind Summit in their first solo show. Stephanie and Arianne, co-founders of Rogue Water, their public communication consulting company, recently co-hosted Catalyst in San Antonio, TX. Over sixty people attended the inaugural non-traditional summit. This summit literally traveled from a hotel ballroom, to a rooftop bar, to a jazz lounge and ending at a desalination plant.

Catalyst is a mastermind program for water educators and communicators. The goal is to empower water educators from across the state of Texas with the ABCs of water communication–assessment, branding, content, and strategy while also inspiring them through collaboration and case studies.

Together they break down some of their favorite takeaways for those who couldn’t attend and to reignite those who did.

Takeaways:

1. The vibe! From the get-go it was welcoming, energized, and exciting. The first night at the networking event gave us a strong sense of the tribal collaboration that would happen in days to come.
2. Greg kicking off the event with some gut-punching “why? But, why?”
3. Back to the basics. Nailing the basics: why, mission, values, is a powerful tool to move your programs, department, or yourself forward.
4. The Hawk (aka George Hawkins) landed… and dropped some serious inspiration! “Water is the cornerstone of modern day civilization, so essentially the future of civilization rests firmly on the shoulders of water educators and communicators.”
5. Tribal collaboration- yeah we took it locally, nationally and globally. Travis Loop (national level) broke down some do’s and don’ts of ways to message to people.
6. Using strategy from script writing and poetry to evoke emotion from your audience.
7. No one is a ‘social media expert’ because it changes so fast! Google Analytics is the best tool to see whos engaging with your content. Interns know the latest apps. Get inspired from what others are posting on your channels.
8. Videos are powerful tools to tell complicated stories.
9. Adults learn differently than kids. Megan Yoo Schneider teaches us brain-based learning and points out “death by powerpoints”.
10. Respectfully retiring, yourself? No, your programs.
11. Pebbles create ripples. Be a pebble.
12. Show the impact of your education programs using water bills. Dr. Rudi gave us both quantitative and qualitative ways to show ROI.

Resources:

If your like Arianne and don’t have much time to read a book but are dying to get a specific book, Audible is your solution. Audible’s selection of audiobooks, original shows, news, comedy and more is unmatched anywhere. Get a free audiobook with a 30-day free trial at http://www.audibletrial.com/WaterInRealLife

Want a copy of Incite? Email Rogue Water: [e-mail]

Books

10: The H2duO
Traction: Get a Grip on Your Business by Gino Wickman

9: Dr. Rudi Thompson

Social Marketing: Why Should the Devil have All the Best Tunes by Gerard Hastings:

Hands on Social Marketing: a Step by Step Guide by Nedra Kline Weinreich

8: Lynne Christopher

Silent Spring by Rachel Carson

The Big Thirst by Charles Fisherman

7: Megan Yoo Schnieder

Grit: The Power of Passion and Perseverance by Angela Duckworth

6: Jennifer Henderson

Purple Cow by Seth Godin

All Marketers Tell Stories by Seth Godin

4: Duke Greenhill

Pukka’s Promise by Ted Kerasote

Meditation by Osho

Daring Greatly by Brene Brown

Laudato Si by Holy Father Francis

3: Greg Wukasch

Good to Great by Jim Collins

The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni

The 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling

2: Travis Loop

Blue Mind: The Surprising Science that Shows How Being Near, In, On or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do by Wallace J. Nichols

Tools

6: Jennifer Henderson

Coverage Book

5: Ryan Beltran

Rocket Book

Programs

8: Lynne Christopher

SAWS Impact Program

SAWS CORE

SAWS Rain to Drain

5: Ryan Beltran

Make Water Project

Water, Texas Film Project

Republic of Makers Maker Space

San Antonio Water System’s Impact Program

Podcasts:

7: Megan Yoo Schnieder

Building your Dream Team with Shane Snow by EOFire

5: Ryan Beltran

Reply All Podcast

Gimlet Media Podcast

2: Travis Loop

Words on Water Podcast

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