Episode 13: Marketing Before Writing: Mia Brody's Unique Path to Romance Writing Success

Way-Word Writers Podcast

In this episode of the Way-Word Writer's Podcast, romance author Mia Brody shares her journey from marketing professional to bestselling author. Mia, known for her Courage County series, often incorporates characters with disabilities, chronic illnesses, or who are neurodivergent, drawing inspiration from her own experiences with muscular dystrophy and anxiety. She emphasizes the importance of pre-marketing strategies, such as analyzing Amazon's top 100 lists for effective cover designs, keywords, and tropes before writing her books. Mia discusses how adopting rapid release strategies and focusing on market demands have contributed significantly to her success. She highlights the importance of being part of genre-specific writing groups and the use of tools like Publisher's Rocket for keyword research. Mia also talks about the benefits of affiliate marketing, maintaining an engaging newsletter, and the relevance of assembling a supportive team to manage the demands of a growing author brand.

00:00 Welcome to the Wayward Writer's Podcast with Mia Brody

00:59 Discovering a Passion for Writing and the Catalyst for Success

02:33 Mastering Marketing Before Writing: A Unique Approach

04:02 Deep Dive into Marketing Strategies and Keyword Research

07:36 Navigating the World of Ads and Affiliate Marketing

08:41 Rapid Release Strategy and Building a Backlist

18:09 Building and Leveraging a Newsletter for Engagement

19:38 Balancing Writing, Marketing, and Life

21:59 The Importance of a Team and Future Plans

25:13 Exploring Keywords, Metadata, and Tropes for Success

Write to Market: Deliver a Book That Sells by Chris Fox
Romancing the Beat by Gwen Hayes