511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar

We Are For Good Podcast - The Podcast for Nonprofits

Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

• Lessons the social impact sector can learn from the entertainment industry
• Tips for developing a campaign that meets the moment
• How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

• Neda’s story and journey to where she is today (3:40)
• The current media landscape and the opportunity that exists for social impact organizations (6:10)
• Hallmarks of modern social impact campaigns that meet the moment (15:45)
• Developing campaigns That Meet the Moment (19:10)
• How to begin partnering with creators + influencers (22:20)
• Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
• A powerful moment of philanthropy in Neda’s life (36:30)
• Neda’s One Good Thing: Try a SWOT Analysis. (44:25)

For more information + episode details visit: weareforgood.com/episode/511.

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Chapters

1. 511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar (00:00:00)

2. Innovation and Impact in Nonprofits (00:01:20)

3. Developing Modern Social Impact Campaigns (00:16:06)

4. Tapping Into Influencer Marketing for Nonprofits (00:20:02)

5. The Impact of Philanthropy in Marketing (00:30:20)

6. A Desperate Night in Switzerland (00:38:18)