528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA

We Are For Good Podcast - The Podcast for Nonprofits

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

💡Learn

• Overview of UNICEF USA
• How to Foster Trust and Connection with Your Brand
• Responding to Your Audience
  

Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.

Become a Member of the Impact Uprising

If you liked this conversation, you’ll love what’s happening inside our premium membership + community - become a member of the Impact Uprising today.
Get access to a fully searchable library of content, community, private podcast and more. Go to impactuprising.com/join - meet friends and get unstuck today.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Chapters

1. Building Trust and Connection With Brand (00:00:00)

2. Building Trust and Unrestricted Giving (00:15:40)

3. Building Eco-Optimism With UNICEF (00:24:01)

4. Measuring Impact and Stories of Generosity (00:33:09)