530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay)

We Are For Good Podcast - The Podcast for Nonprofits

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

💡Learn

• Gen Z's motivations + where they hang out
• How to build a Gen Z donor base
• How TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impact

Today’s Guests

• Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor Project
• Kathryn Baccash, Head of Communications + Digital Marketing, TWLOHA
• Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant

For more information + episode details visit: weareforgood.com/episode/530.

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Chapters

1. Engaging Gen Z in Nonprofits (00:00:00)

2. Engaging Gen Z for Nonprofits (00:07:07)

3. Gen Z Influencer Marketing Connection (00:19:43)

4. Successful Event Driving Advocacy Strategies (00:27:06)

5. Empowering Gen Z Advocacy and Engagement (00:30:03)

6. Engaging Gen Z in Advocacy (00:34:05)