You are Home & Harry’s House announcement!!

We Blame Harry Styles

In episode 24 hosts Key (he/they) and Gray (he/him) dive into analysis of the first half of the You are Home campaign, including the reveal of the cover of his third album: Harry’s House (out May 20)! After briefly touching on the news, including mentions of a new music video, the release of Shroom Bloom, his feature at the V&A, and the My Policeman leak (5:58), they get into a discussion about the You Are Home campaign and album announcement (11:55).

Key and Gray first give an overview of the timeline of the You are Home campaign, including discussions of the art created by the wonderful Maggie Cowles. Who at We Blame Harry Styles believed the campaign was legit first? Hint: it’s exactly the clown you’d expect.

They then move on to a conversation about the objects behind the doors (and their accompanying tweets), including a truly brave admission by Gray about his lack of readiness to sexualize grapes. Following this, they focus on Harry’s Wednesday release - the Harry’s House announcement! (38:50) Listen to hear them discuss the cover in the context of 70s singer-songwriter aesthetics, including references to Fleetwood Mac and Documentary Now’s “Original Cast Album: Co-Op!” They round out the discussion with a conversation about the Harry’s House trailer (57:16), feat. a potential hidden tune when the clip is played backwards!

Finally they end the show with a chat about some non-Harry things that have brought them joy over the week (1:02:35)

Sources:

You are Home Discord theories document: https://docs.google.com/document/d/1y7dM0EpIbYWP4htx7LVMO66jyqUGxYS4MgC3YTHQZwY/edit?usp=sharing

Even more exhaustive You are Home Discord theories document: https://docs.google.com/document/d/10YL_zPplmtaRm0bRuu3wnmMW-pYnAyHYi7Y_Vs89HCQ/edit?usp=sharing

Maggie Cowles article: https://www.itsnicethat.com/articles/maggie-cowles-illustration-170821

Architectural Digest sh*tposting: https://www.architecturaldigest.com/story/harry-styles-harrys-house-album-cover-design

70s aesthetics thread: https://threadreaderapp.com/thread/1506749490727989254.html

Hanna Moon for Vogue: https://www.vogue.com/article/before-bed-fashion-photographer-hanna-moon

Hanna Moon & Joyce Ng: Lost in Translation (review): https://www.frieze.com/article/breaking-free-artifice-fashion-shoot

Molly Goddard for Vogue: https://www.vogue.co.uk/fashion/article/molly-goddard-ss22-film-interview

Patience Harding instagram: https://www.instagram.com/patienceharding/

Backwards trailer: https://www.youtube.com/watch?v=QrrstNeZHtA&ab_channel=CocoBeans