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Run your startup like you manage your family with Sam Sherman | WLTB Podcast #192

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Manage episode 412929998 series 3376178
Content provided by Sean Weisbrot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Weisbrot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sam Sherman is the Co-founder of Socium Media, a direct response digital marketing agency serving 8+ figure brands.


In this interview we talk about how being married and becoming a father changed how he sees himself and his role within his company, as well as why he chose to focus on ecom and what it's like working with large brands.


00:00 - Starting an E-com Focused Digital Marketing Agency

03:32 - Employee Benefits

07:04 - Balancing Financial Decisions

10:43 - Building a Referral-Based Clientele

14:24 - Niche Focus vs. Broad Service

18:03 - Adapting to Changes

21:49 - Leveraging Meta's Advantage Plus Campaigns

25:00 - Human Connection vs Algorithmic Advertising

28:15 - Technical Expert to Leadership Roles

31:30 - Profit First vs. Investor Pressure

35:15 - VC Funding to Valuing Privacy

40:12 - Value of Mentorship


πŸ‘€ Check out the company:

https://sociummedia.com


βœ… Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot


🀝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor


πŸ“ˆ To hire Sean to consult your company:

https://calendly.com/wltb/strategy


#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

206 episodes

Artwork
iconShare
 
Manage episode 412929998 series 3376178
Content provided by Sean Weisbrot. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Weisbrot or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Sam Sherman is the Co-founder of Socium Media, a direct response digital marketing agency serving 8+ figure brands.


In this interview we talk about how being married and becoming a father changed how he sees himself and his role within his company, as well as why he chose to focus on ecom and what it's like working with large brands.


00:00 - Starting an E-com Focused Digital Marketing Agency

03:32 - Employee Benefits

07:04 - Balancing Financial Decisions

10:43 - Building a Referral-Based Clientele

14:24 - Niche Focus vs. Broad Service

18:03 - Adapting to Changes

21:49 - Leveraging Meta's Advantage Plus Campaigns

25:00 - Human Connection vs Algorithmic Advertising

28:15 - Technical Expert to Leadership Roles

31:30 - Profit First vs. Investor Pressure

35:15 - VC Funding to Valuing Privacy

40:12 - Value of Mentorship


πŸ‘€ Check out the company:

https://sociummedia.com


βœ… Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot


🀝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor


πŸ“ˆ To hire Sean to consult your company:

https://calendly.com/wltb/strategy


#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

206 episodes

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